Did you know you can write a book with a celebrity and use their audience to sell your stuff?

Did you know you can write a book with a celebrity and use their audience to sell your stuff?

Category : Level Up

A friend of mine messaged me awhile back…
“Hey man, you wanna write a book with me about prepper first aid?”
Of course, I said yes.

The guy in question was Shawn Clay. He flies under the radar, so you may not know him, but he’s the best-selling author of at least half a dozen books in the prepper field. Not only that, but he’s co-authored books with people even bigger than him.

I’m talking Dr. Nicole Apelian from the tv show Alone and A. American. There are others that I know of in the works that are known everywhere even outside of the prepper field. I can’t talk about those books because they’re in the works, but you should keep an eye on Shawn’s Amazon author page.

Now, I’m a prolific author. I write a lot of material, but I don’t sell near the amount of books that he does. Partnering with him on a book was a no-brainer. It’ll help us both financially but also raise my profile by being associated with him and his works.

Not only that, but Shawn has a co-authoring process that makes working with him not even feel like work. I’m serious. One of these days I bet you’ll see him teaching it. If he ever does, jump into that class.

If you want to use a celebrity to help elevate your profile, launch a business, or write a book, do what Shawn does. It’s really simple. He just asks.

Just ask.

I see people do this all the time with Gary Vee. They get on call or a podcast with him and ask if they could have 10 seconds to tell people who they are. And boom! They’re info just went out to Gary’s audience of millions.

Find a celeb who has an audience you’re trying to reach and reach out to them.

Are you an author or always wanted to write a book?

Just about everyone I know wants to be an author and write a book? But the vast majority of them never get that book out of them.

Like the old OWH quote…

Most people have an idea, and even make notes, but it never turns into an actual thing to hold in your hand or pull up on a device. But, wow, the joy when a new author holds their book in their hands for the first time!

I’ve been publishing my own books, books by family, and books by clients for years. I was blessed to be able to publish my mom’s books. She did all the writing and everything, but needed help on the publishing side of things. Now ten years later, she has a series of redneck fairy tale series, a horror novel, and a grief counseling book on the market.

But here’s the thing about books. They won’t make you rich. They make some people rich, but those folks are outliers or already have a huge following, and a book just makes them more rich.

Let me tell you about my book numbers, as I just did the analytics for this month. After I tell you the numbers, I’ll give you a few reasons why you should still write your book and get it out there.

  • Books sold overall: 14,115
  • My biggest seller: An Informal and Unofficial Preppers Guide to James Wesley, Rawles’ Patriots at just over 3,000 copies. It’s a resource guide about another book, meaning I didn’t even come up with the original creation it’s based on. But I’m an expert in that field. Keep this in mind for you too. What fields are you an expert in?
  • Total books in my publishing catalog: 105
  • Books I wrote: 33
  • Books by others: 72
  • Foreign sales are about a tenth of the US sales overall, although some individual books sell way better in the foreign markets.
  • Digital sales are at least quadruple the print sales.
  • The books I write for income sell way better than the books I WANT to write.

Don’t let those numbers make you sad. There’s some even better reasons why you should still write your book.

  1. You won’t be happy until you do.
  2. There’s a story inside that needs telling.
  3. It will serve as a business card for you.
  4. It will establish you as an expert in your field.
  5. There is a slim chance it might make you rich, become a movie, and you’ll be famous.
  6. It’s for historical purposes, to preserve a story for family, a museum, or others.
  7. You need a resource for your main occupation, like a workbook or something.

There are other reasons, but those are some of the best I encounter.

So…quit reading right now! Open up a document, organize your notes, and start writing. Let me know how you do. If you write something because I encouraged you, and get way more famous than me, I’ll still count that as a win.

Dr. Redbeard, just a guy who absolutely loves writing and reading books

P.S. Mike- I’m thinking about you as I write this post!

Secret Hack to Sell More Books on Amazon

I’m betting that most of my readers are either already authors, want to be authors, or know someone close who fits either category. If you’re in the first group, try this hack and you’ll see it pushes extra sales your way. If you know an author, feel free to forward this on to them.

  • It doesn’t matter if your book is already published or not yet launched, you can still use this hack.
  • If you’ve already done the first steps, skip ahead as needed.
  • If you need help, get in touch. I can help at any step from publishing to marketing.
  1. Get your book ready to publish to Kindle and Amazon print (formerly Createspace).
  2. Hit that button and publish it! Get this done first so you’re not waiting on proofs and edits. Wait until your book is live and for sale before you move to step two.
  3. Sign up for the Amazon Associates affiliate program. This way all the links you send out point back to you and Amazon pays you extra money on any sales that come from you.
  4. Copy the link to your book and add it to your Works inventory database. If you don’t have one set up yet, you really need to get in touch.
  5. Find a hot-selling book that just came out, is coming out soon, or hit it big for some reason. Old books come back all the time when a TV show or movie comes out, e.g. The Handmaid’s Tale. Get the link to it.
  6. Put together a sheet of instructions and send it to everyone you know. Have all the necessary links in the instructions. (If you want a detailed tip sheet with these instructions, message me back.)
  7. Tell them to type in the link to your book on Amazon and add the book to their cart. They don’t have to buy it.
  8. Type in the link to the other hot-selling book you researched and add it to their cart.
  9. If they want to buy either book, perfect! You just made a sale. But they don’t have to buy. They can just let it sit in the cart until the end of time or go back in and empty the cart.
  10. Your book will now be more likely to show up along with the best-selling book anytime someone searches for either one. Because of the association effect you’ll grab a few of the customers who are buying the other book.

Hope this makes you a ton of money! Do me a favor if it does. Once you hit a benchmark- $1000 in a day, one of the Amazon best-seller lists, or your own personal goal, send me an autographed copy.

Here’s a concrete example. Bear in mind, by the time you read this, I’ll have more recent ones as well.

A buddy of mine and former Marine Paul Yurkin published Memoirs of a Security Contractor a couple of years ago. Mat Best, spec ops veteran, security contractor, and owner of Black Rifle Coffee, also released his memoir Thank You for My Service. Both books are very similar in tone and story.

The difference- Because of his coffee and wildly popular Youtube videos Mat has a monstrous following, and his book skyrocketed to several best-seller lists. If Paul’s book shows up on the suggested products from Amazon, he’s liable to make sales as well. It’s a perfect book to associate with because it carries the same customer base.

It gets even better. Because Mat owns Black Rifle, both Mat and Paul’s books are liable to show up when customers search for Black Rifle Coffee.

Here’s a funny catch. I was going to read Mat’s book much later after used ones show up on Amazon. While working on the links for this newsletter, I went ahead and ordered a brand-spankin’ new hardback copy. It’s proof the hack works, because it sold me unintentionally.

I’d love to hear any success stories based on this.

Take care,
Dr. Redbeard

This message was written by a team of geeks, nerds, gamers, and Dr. David Powers. You can always find us at www.callsignredbeard.com. Thanks for reading!

In the words of Starship Troopers, “Would you like to know more?”





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