I wish I had come up with this myself, but I cannot claim credit for it.
The team over at the Social Media Marketing World came up with a great resource to send to potential attendees. It is just a sample letter and instructions that folks can pass on to their employers asking permission to attend the conference and possibly get it paid for by the company.
And it is incredibly effective!
I would highly recommend you take advantage of this. Craft a version of the letter and use it for your own conferences. I already do this to grab a few more attendees at my own keynote and training events.
You can find the letter by clicking HERE or on the screenshot above.
If for some reason the link is no longer active, e-mail me and I will send you a copy of the letter I use.
The goal here is to be the one conference or event that makes employers say, “If our people only attend one event, it has to be that one.”