Category Archives: Level Up

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What books are you reading?

Someone told me the other day that most folks don’t read a single book after high school.

That’s sad.

I know you guys are way smarter than ‘most people’, so I was curious what kind of stuff you’re into.

I know my friend Ryan at Burn the Tavern Down is probably reading 3-4 sc-fi tomes at once. Allen is probably reading some geopolitical non-fiction.

Me, I’m re-reading Built to Sell by John Warrilow again.

I’ve read it twice already. It’s a fable, a fiction book that teaches non-fiction material. I love books like that. Aside from Built to Sell, The Goal and One Minute Millionaire are my favorites.

This one tells the story of a small business owner who wants to sell his business. It goes through the process of mentor helping him transform his unsellable biz into one that’s worth something.

I have an old client who asked me to help them gear up their business to sell it, so I’m going through all my notes and highlighted passages to refresh my memory on everything.

I want to know what you’re reading. I read about 100 books a year, and the majority of them are recommendations from trusted friends.

Looking forward to hearing from you.

Dr. Redbeard


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Did You Know You Can make Money from Empty Printer Ink Cartridges?

You can. It’s not a lot of money though.

You shouldn’t even be saving those cartridges for the money. Do it for the planet.

Those of you that know me know that I’m no tree-hugging hippie. I’m not like AOC who wants to ban cows for their methane-producing burps. However, I think it’s just plain stupid to throw things away just because it’s easy.

I’m big on recycling and reusing things.

Like empty printer ink cartridges.

Here’s a plan for you to help with this that’s a no-brainer.

1 Find a way to recycle them.

Office Depot’s reward program gives you a dollar’s worth of rewards for each one you turn in. That’s how I do it, because I like going in, shopping (I have a thing for office supplies), and seeing the usual crew there. There’s other places online that will send you free postage paid bags to mail them back in.

2 Don’t throw them away.

It really is that simple.

Now go feel good about doing something good.

*COVID-19 UPDATE- Office Depot has currently frozen the program until this mess is over. I say again, don’t throw them away. Just keep them somewhere in the car or house until you can go back again.


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100% Success Rate with SBA Disaster Loans for My Clients

I realize as you read this that it’s too late to get any of the Small Business Administration Disaster Loan money before it runs out.

Because it already has.

At least in the first round of funding.

But I want you to be more prepared to go for the loan in any subsequent funding cycles.

100% of my clients who went for the money got it last week, and I’ve been working overtime helping them figure out how best to use it. Because of the financial margin this money allows, none of my clients have had to layoff or furlough any workers.

Here’s how we did it, so you can hopefully get in next time:

  1. We had everything ready before the loans opened up. I force all my clients to be meticulous in their paperwork and records. This way, anytime an opportunity (like this) or a negative event (like an audit) opens up, they’re fully loaded and ready to fire away. Get your mess in order right now before the next funding opens up!
  2. We jumped on everything immediately. Every time a new SBA application came online, we filled it out and sent it in. Then, when the bank sent us a modified SBA app, we had it sent back within 30 minutes.
  3. There was a preexisting relationship with a local bank. I hate big banks, and I only use them when they have a financial product my local bank doesn’t carry. I encourage all my clients to do as much banking as possible with a local bank. If you don’t have one, go open up an account right now at a local bank. Not a local branch of a big bank, but a LOCAL bank.
  4. Plan ahead for how you’ll use the money before you get it. Questions like this came up with bankers during the process. It seemed like they only wanted to help applicants who knew what they were getting into and understood what the money was for.
  5. Pray before, during the process, and after.

Here’s some other things I had to do in the past week for my clients once they got the money that it would be wise to work on beforehand:

  • Set up systems to record the loan usage in their bookkeeping software.
  • Build a meticulous process to keep track of all paperwork, texts, papers, and any single thing related to the loan. The only way this loan will be ‘forgivable’ is if it’s used in the right way. You can guarantee that your usage of the loan will have to be proven.
  • Craft amazing thank you notes and social media posts thanking their banks for their help.
  • Sending out public relations articles to their mailing lists and on social media letting their customers know the good news.
  • Pitching articles to local and regional media about their success in getting the SBA money.

That’s really it. It may not sound like much just reading it, but this is actually the compilation of years of work with some of my clients. Believe me, if you’re a small business owner, I know what most of your record-keeping looks like.

All of this is simple, though time sucking, work that you can do yourself. If you need help from me, give me a call. Now that the first round of funding is over and most of my clients are getting used to the crisis and the quarantine, I’m freeing up some time.

Until you call, I’m headed out to the back porch where my kids have a fire pit and some marshmallows ready.

Dr. Dave


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Look Ahead! A Stress Reduction Hack for Quarantine Time

Many of my readers may not know, but even though most of my professional life was spent in prehospital emergency medicine, my doctoral degree is actually in counseling. That’s one of the reasons I’m able to help my coaching clients so much by utilizing the skills I’ve learned from counseling.

Since the isolation and quarantines began in force, much of my work with clients has been focused on finding the right balance between…

  • Working from home
  • Trying to stay sane and healthy
  • Kids doing school at home
  • Out of work or on furlough
  • Trying to create something new
  • Finding toilet paper and hand sanitizer

Here’s a little secret that I’m telling everyone.

Keep a Post-Coronavirus File!

Here’s what that looks like.

  1. Keep a file, box, or envelope of things you want to do or need to do once this is over.
  2. Place physical items in your container. Digital is great, but I’ve found that things you can hold onto make a big difference.
  3. Add to it whenever needed.
  4. Pull it out and look at it once a week. Handle the items and notes in there.
  5. Once this crap is over, make plans for completing each one.

Here’s a look inside my file:

  • A note to visit the Tervis store. I returned some damaged Tervis cups, and the new ones were delivered back to the store just before everything shut down. Our family loves Tervis dishes, and they have an amazing warranty policy.
  • Two DVDs from the library. When my library closed, they said to keep any books for now so they didn’t end up in a return bin just sitting there. No late fees of course. I use my library a lot, and I can’t wait to get back to grab some movies and the new Jack Reacher audio to listen to in my car.
  • A drawing of my next tattoo. I’ll show you this one once it’s done. Don’t want to spoil the surprise.
  • Plans I’d made for celebrating my wife’s birthday in late April, which is all post-poned for now.

So tell me, what’s going in your Post-Coronavirus To Do File?

Dr. Dave


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Access to a Nationwide Network of Cowork Offices for $20/Month

I’m not trying to sell you anything here. Just passing along an idea.

How many of you go to Planet Fitness? It’s one of the top and most prolific fitness gyms in the US. I go several times a week with my dad to hit the weights, and I don’t even have a membership.

Now, how many of you have thought about using Planet Fitness for your work office?

I don’t want to bore you with a long essay for this idea, so I’ll give you all the skinny in a few bullet points…

  • Cheap membership compared to ‘real’ Cowork spaces
  • Free Wifi
  • Access to snacks
  • Locker rooms and showers
  • Massage chairs after a hectic few hours on the laptop
  • Free food on special nights
  • A gazillion locations all over the country
  • Open 24 hours a day
  • Often near other high traffic areas where your clients might already be
  • Get a guest in on your pass, i.e. a client for a meeting

That’s just a quick brainstorm of perks. If you think of more, send them in. Send me pics of you working (not working out) in a Planet Fitness location, and I’ll enter you in a drawing for a chance to win an Amazon gift card.

Here’s the disclaimer-

  • I don’t work for them, and I’m not making any money off this idea.
  • Not all of them are the same, so not all of them will treat you the same if you’re there all day.
  • Be smart about how you do the office thing. Spreading all your stuff out and getting in the way is a bad idea.
  • Buy a drink or snack at least once every 4 hours. It’s just good etiquette.

This is me in a regular hotel gym while traveling. See how mad I am. No people to talk to and no room for me to work.

Welcome to your new mobile workspace!

Dr. Redbeard signing out


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Why do you need to acquire skills rapidly?

I’d like to start a new series about Rapid Skill Acquisition. It’s one of my most popular books and the subject of many of lectures that I present to businesses and medical organizations.

But why do you need it?

Wouldn’t it be better to acquire skills slowly?
Shouldn’t you savor the learning process?
What about that whole 10,000 hours thing?

The truth of the matter is, there are two main reasons you should think about Rapid Skill Acquisition…

  1. Many of you (and myself included) simply don’t have time to proceed at a snail’s pace.
  2. Some skills are needed right now for a job, a court case, or some other reason.

The next e-mails in this series will cover different aspects of my Rapid Skill formula, but for now, I’ll leave you with the words of John Constantine, a DC comics character.

Ordinary people, they operate within a certain set of parameters, right?
Rules. Limits.
Then there’s blokes like me, yeah?
We cheat.

As you delve into learning how to do your thing faster, I want to hear about it. Feel free to e-mail me here.

Dr. Redbeard


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My 8yo got picked up by the cops

As most of you know, we homeschool. This means that while all the other kids are trapped in classrooms, mine are out roaming around catching bugs (science), biking (PE), or causing shenanigans (critical thinking).

My 8yo likes to go biking, jogging, and rucking around the neighborhood for his PE. He tells me he’s trying to find his six pack and get in shape for a SWAT team.

The other day the cops delivered him back to my office. They said they found this little kid walking down the street with a backpack full of weights, and they wanted to know why he wasn’t in school and if he was running away.

The whole thing scared the piss out of him, but afterward we all had a good laugh about it. As a matter of fact, I told him if it happens again to just throw the backpack down and start running to see if they can catch him. It’d be a good workout for the cops.

I’m telling you all this to say that no matter if your kids are homeschooled, public schooled, or something different that you need to have fun with it. Make it adventurous. Get crazy.

Now he carries a note in his pocket that tells the cops he has permission to be out. Here’s what I wrote for him:

My name is Gideon Powers, and I am running away from home to join the circus.
Just kidding. I am homeschooled and doing my PE right now.
If you need to, you can contact my parents at ***-***-**** (mom Korrene) or ***-***-**** (dad David).
Their office is around the corner at 739 Sandy Lane in Surfside Beach.

If you want some cool ideas for stuff we’ve done, check out my book Teaching in the Weird.

Thanks!

Dr. Dave, the guy that says make the cops work for it if they want to talk to you

PS- I mean no disrespect to the cops. I worked with a lot of these guys during my time with Homeland Security, and most of them really could use the workout.


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Free Course on the Wim Hof Method for Wellness

You may have heard of Wim Hof, aka The Iceman. He’s the guy that runs marathons in the snow barefoot and almost naked, swims under frozen lakes, and more. That’s him below, just hanging out like a normal day.

I’ve been following his method for years, and it’s done some amazing things for my own ‘over 40’ dad bod.

  • Increased strength
  • Increased endurance
  • More gains in the gym
  • Offsetting the natural post-40 testosterone drop
  • And, most importantly, it helped me completely eradicate a lifelong heart condition that’s had me pretty scared as I get older.

The two heart rhythms below are my before and after. The first one is called A Fib. The second one is what I call my ‘Perfectly normal get out of my way because nothing can stop me now because I’m going to live forever’ rhythm.

   

Wim is offering a free course starting Monday that I’m partnering with. I’ll be going through the course myself with him.

I wanted to dare any of you who are brave enough for change to join me. It will be like an accountability group. We can talk about our progress, roadblocks, offer advice, etc. I’ll have two options for communicating: one for public consumption with our group and another for more private questions you might want to ask me.

Here’s all you need to do:

  1. Go check out Wim’s free course HERE and sign up.
  2. Like my Facebook page. This is where we’ll discuss things openly and post pics.
  3. E-mail me at drdave@redteamgoals to let me know you joined up. This is where you’ll get in touch for private messages.
  4. Another option for privacy is to direct message me on Instagram. I’ll also be posting tons of pics here as I go through the course.

I’m looking forward to this. I live about a mile from the ocean, and our weather is just now starting to cool down. In other words, prime weather to start doing some cold water immersion routines.

SHARE- Feel free to share this with anyone you know. The more the merrier!

BONUS- Me and my kids always enjoy doing a polar bear plunge here in Myrtle Beach SC in early January to kick off the new year. I’ll keep you updated. Anyone is welcome to join us in person or send pics of your own plunge for the community.

Can’t wait to see you in the course!

Dr. Redbeard, if it gets cold enough you can watch ice form in the beard


This message was written by a team of geeks, nerds, gamers, and Dr. David Powers. You can always find us at www.callsignredbeard.com. Thanks for reading!

In the words of Starship Troopers, “Would you like to know more?”

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Secret Hack to Sell More Books on Amazon

I’m betting that most of my readers are either already authors, want to be authors, or know someone close who fits either category. If you’re in the first group, try this hack and you’ll see it pushes extra sales your way. If you know an author, feel free to forward this on to them.

  • It doesn’t matter if your book is already published or not yet launched, you can still use this hack.
  • If you’ve already done the first steps, skip ahead as needed.
  • If you need help, get in touch. I can help at any step from publishing to marketing.
  1. Get your book ready to publish to Kindle and Amazon print (formerly Createspace).
  2. Hit that button and publish it! Get this done first so you’re not waiting on proofs and edits. Wait until your book is live and for sale before you move to step two.
  3. Sign up for the Amazon Associates affiliate program. This way all the links you send out point back to you and Amazon pays you extra money on any sales that come from you.
  4. Copy the link to your book and add it to your Works inventory database. If you don’t have one set up yet, you really need to get in touch.
  5. Find a hot-selling book that just came out, is coming out soon, or hit it big for some reason. Old books come back all the time when a TV show or movie comes out, e.g. The Handmaid’s Tale. Get the link to it.
  6. Put together a sheet of instructions and send it to everyone you know. Have all the necessary links in the instructions. (If you want a detailed tip sheet with these instructions, message me back.)
  7. Tell them to type in the link to your book on Amazon and add the book to their cart. They don’t have to buy it.
  8. Type in the link to the other hot-selling book you researched and add it to their cart.
  9. If they want to buy either book, perfect! You just made a sale. But they don’t have to buy. They can just let it sit in the cart until the end of time or go back in and empty the cart.
  10. Your book will now be more likely to show up along with the best-selling book anytime someone searches for either one. Because of the association effect you’ll grab a few of the customers who are buying the other book.

Hope this makes you a ton of money! Do me a favor if it does. Once you hit a benchmark- $1000 in a day, one of the Amazon best-seller lists, or your own personal goal, send me an autographed copy.

Here’s a concrete example. Bear in mind, by the time you read this, I’ll have more recent ones as well.

A buddy of mine and former Marine Paul Yurkin published Memoirs of a Security Contractor a couple of years ago. Mat Best, spec ops veteran, security contractor, and owner of Black Rifle Coffee, also released his memoir Thank You for My Service. Both books are very similar in tone and story.

The difference- Because of his coffee and wildly popular Youtube videos Mat has a monstrous following, and his book skyrocketed to several best-seller lists. If Paul’s book shows up on the suggested products from Amazon, he’s liable to make sales as well. It’s a perfect book to associate with because it carries the same customer base.

It gets even better. Because Mat owns Black Rifle, both Mat and Paul’s books are liable to show up when customers search for Black Rifle Coffee.

Here’s a funny catch. I was going to read Mat’s book much later after used ones show up on Amazon. While working on the links for this newsletter, I went ahead and ordered a brand-spankin’ new hardback copy. It’s proof the hack works, because it sold me unintentionally.

I’d love to hear any success stories based on this.

Take care,
Dr. Redbeard


This message was written by a team of geeks, nerds, gamers, and Dr. David Powers. You can always find us at www.callsignredbeard.com. Thanks for reading!

In the words of Starship Troopers, “Would you like to know more?”

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Who wants to be on The Profit television show?

Some really great things are in play around here lately that I wanted to let you know about in case you wanted to capitalize on it as well.

Anyone here ever watch The Profit on CNBC? Me and my wife love it. We don’t have cable, so we usually just buy a new season on Amazon or we’ll binge on the marathons when we’re in a hotel.

I just helped one of my small business clients apply for the show. There’s not much to the application, but getting on a show like this is usually all in how you word it.

I can help you out or you can click HERE to do it yourself.

How about Fiverr? I’ve mentioned them before, because I use folks from Fiverr to design graphics, t-shirts, book covers, and more. I get good work out of them for really affordable rates, i.e. $5.

Here’s some examples-

Fiverr has been expanding into some new areas recently that I wanted to tell you about. They’re going way beyond just graphics and videos.

Here’s some new stuff from Fiverr-

  1. The one I’m most excited about is a new category offering services to gamers to build and modify games. I’m not a big electronic gamer, but I’m really psyched about using some of these services to enhance my videos and animations for lectures.
  2. They launched a new service called And.co, which combines a lot of the admin stuff that small businesses need into one platform. I’m talking everything from invoicing to time tracking.
  3. They’re moving beyond only offering services to offering on demand classes as well. Classes like these are invaluable to me when I need to learn something new. I’m also using them for homeschool. My 15yo is currently learning Photoshop.

I hope some of these services help you out and move your business to the next level. If I can help in any way, just let me know.

Dr. Redbeard

P.S. To check out stuff I offer on Fiverr, click HERE.

__________________________________________________

This message was written by a team of geeks, nerds, gamers, and Dr. David Powers. You can always find us at www.callsignredbeard.com. Thanks for reading!

In the words of Starship Troopers, “Would you like to know more?”

Facebook

Twitter

Youtube

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