Author Archives: trk2n

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Did you know you can write a book with a celebrity and use their audience to sell your stuff?

Category : Level Up

A friend of mine messaged me awhile back…
“Hey man, you wanna write a book with me about prepper first aid?”
Of course, I said yes.

The guy in question was Shawn Clay. He flies under the radar, so you may not know him, but he’s the best-selling author of at least half a dozen books in the prepper field. Not only that, but he’s co-authored books with people even bigger than him.

I’m talking Dr. Nicole Apelian from the tv show Alone and A. American. There are others that I know of in the works that are known everywhere even outside of the prepper field. I can’t talk about those books because they’re in the works, but you should keep an eye on Shawn’s Amazon author page.

Now, I’m a prolific author. I write a lot of material, but I don’t sell near the amount of books that he does. Partnering with him on a book was a no-brainer. It’ll help us both financially but also raise my profile by being associated with him and his works.

Not only that, but Shawn has a co-authoring process that makes working with him not even feel like work. I’m serious. One of these days I bet you’ll see him teaching it. If he ever does, jump into that class.

If you want to use a celebrity to help elevate your profile, launch a business, or write a book, do what Shawn does. It’s really simple. He just asks.

Just ask.

I see people do this all the time with Gary Vee. They get on call or a podcast with him and ask if they could have 10 seconds to tell people who they are. And boom! They’re info just went out to Gary’s audience of millions.

Find a celeb who has an audience you’re trying to reach and reach out to them.

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Make Your Money Work For You — From Home

Here’s a great guest post written for my by Julia over at Outspiration. Check the bottom for her bio.

Make Your Money Work For You — From Home

There are millions of home-based businesses across all industries in the United States. From the freelancer looking to supplement her family’s income to the CEO of an online company, homegrown success can be found in all 50 states. If you are looking to carve out your own piece of the American pie, launching your own enterprise from your home office is a great first step. Here are a few quick pointers on how to grab the business world by the horns and carve out your own path to success.

Know your resources.

When it comes time to start your own business, it’s easy to feel as though you have to do it alone. You don’t! There are plenty of resources, from Square and Fiverr (as recommended by Dr. David Powers) to your local Chamber of Commerce. You can also look online for resources from the SBA to your particular industry’s trade groups. Something else to take advantage of is e-learning. Taking classes, courses, or certifications online can help you learn valuable business skills that you may not realize you need, such as customer service, accounting, or inventory management.

Evaluate yourself.

Business owners are rarely exactly alike, but most possess a few common traits. These include the ability to fail and learn from the experience and to see opportunities where others see obstacles. Evaluate your personal traits, which includes acknowledging your strengths and weaknesses. You can take an online personality test to identify everything from your temperament to entrepreneurial type. While quizzes aren’t always 100% accurate, they can serve as a starting point as you begin to recognize what you are and aren’t on track to accomplish on your own.

Establish a business structure.

Skipping ahead, you know your resources and you’re ready to get going. Ostensibly, you know what you want to do — you already have experience doing it. It’s time to establish your business structure. For most small business owners, forming an LLC is a smart move. An LLC will help to protect your home and other valuable personal assets in case of an unfortunate legal issue with your business down the road. You don’t have to hire an attorney for the process, but you do need to do your research. Each state has different regulations, so practice due diligence before you file.

Find your customers.

For many, branching out into the world of marketing is a daunting task — it’s not always comfortable to talk about yourself in a sales pitch. But as American Express points out, there are many ways to acquire new customers that don’t require you sounding like a walking infomercial. First, decide who you want to sell to and where they are likely to hear your message. You also want to make sure that you are an absolute expert in your field. You can use social media, networking, and even direct response marketing — the last of which includes things like referral programs and mail.

Grow sustainably.

Once you start to gain momentum, don’t let yourself get too far ahead of the game. Sustainable growth is crucial through all stages of a business’s development. By increasing your customer base slowly and steadily, you’ll enjoy higher customer retention, better engagement with your community, and be able to quickly recognize and rectify mishaps or missteps in your operation.

There are many other steps on the path toward starting your own business. Those mentioned above are just the ones that are most often overlooked. From evaluating yourself to forming a business structure to maintaining sustainable growth, everything you do now matters. Don’t be afraid to start your own business, even if your office is a back bedroom. You never know — you may be the next home-based business success story.

Julia Mitchell, Career & Finance Writer at OUTSPIRATION. Live it. Love it. Let it Out. See what we’re all about at Contact our writers at

Dr. David Powers is a skilled inspirational speaker, adventurer, author, and master of his own world. See how you can work with Dr. Dave to enrich your life and business.

Image via Pexels

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2020 was my most profitable year ever, but I don’t ever want to repeat it

Category : Level Up

The year best signified by an image of a dumpster fire also happened to be my best financial year ever.

It was the year of the pivot for me, and that’s the lesson I want you to walk away with. You have to learn to pivot and be adaptable. It’s always been true, but the pandemic really brought it to light.

The businesses and individuals that came through 2020 relatively unscathed were the ones that made the potential for change a part of everything they did.

*from the book Devolution by Max Brooks

It didn’t matter if it was sickness, riots, government shakedowns, or anything else, the ones that refused to change did not make it.

Here’s the short version of what I did to pivot. If you’d like more detail, just ask.

As soon as the lockdowns started in other places, I started my pivot. I was better prepared a few weeks later when all my speaking engagements were cancelled, and I could no longer travel to my other clients.

I was consulting for a small remodeling company near where I live. I kept serving my other clients by distance, but I poured myself into this local company. They were considered Essential and kept working through everything, so I was able to stick with them.

I helped them pivot, put safety protocols in place, and increase sales. As other similar companies fell apart, they were growing.

Instead of laying off workers, they hired two new ones. They had their best year since 2008 when the recession almost killed them. As 2020 wrapped up, they were scheduled almost four months out.

All because they embraced flexibility and change.

So…what can you do right now to make every facet of your life more adaptable?

Now that I’ve ruined your day talking about 2020, click here for something to make you smile


A Gift from the Memologist

The meme game is strong with Dr. Redbeard.
Feel to steal and share. Just right-click and save image or you can find it on Instagram and snag it.


I am here to serve.

If I can help with anything, feel free to reach out here or on social media.

Hit reply and e-mail me here or…

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Desert Rat Scrapbook- Every issue ever made…available now!

If you’re a fan of Mark Twain’s dry wit, oft-hidden humor, and tales of a bygone era on the Mississippi, then you’ll love The Desert Rat Scrapbook. Imagine Mark Twain stuck in the desert with no riverboat and a bunch of crusty cowboys instead of river rats.

The Desert Rat Scrapbook was first published in 1946 by Harry Oliver, a lifelong desert rat, Oscar nominated artist, and humorist. It’s a collection of humor fact, and tall tales collected from the lives of him and others in the southwestern United States. Oliver eventually handed the reigns over to Bill Powers, who published the final issues.

In it’s hey-day the paper was mailed all over the United States and several foreign countries. Although the volumes have been collected piecemeal in print over the years, they’re rare to find. Desert Historian Bill Oakes managed to compile an entire collection and digitize them for posterity. Without his assistance, it’s likely many of these issues would have never been seen again.

SINGLE ISSUE NOTICE- There are single issues of The Desert Rat Scrapbook also available.

Available from-

Amazon- print or Kindle versions

Both the compendiums and single issues are available on Amazon

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Prepper University- Chemical and Biological Weapons Volume 1








Welcome to one in a series of many Rugged Dad of the Apocalypse Prepper Compendiums. This one focuses on materials you might need to survive a chemical/biological/radiological incident.

Here’s the versions of this book in order of importance:
1. Print. Yup, like a regular book you put on the shelf and everything.
2. Kindle. This way you can read it on all your devices, at least until the world ends.

This book is a self-study manual that is part of a larger series of courses and texts that comprise Prepper University. For more information on a formal learning process to prepare you for the apocalypse, get in touch.

Available from:

Amazon- print or Kindle


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Deschooling Your Children by Dr. David Powers

Have you thought about deschooling your kids, pulling them out of the public schools and doing something different?

Homeschool – School from Home- Pandemic Pods- Travelling Fulltime- Roadschooling- Unschooling

It doesn’t matter what you call it. The main thing is that you are now in charge of your child’s education, not the government and not strangers.

I will answer the two main questions you probably have: How do I pull them out and what do I teach? Then I’ll answer a lot more questions that will come up- SAT’s, socialization, sports, expenses, resources, and more.
This book will show you how easy it can be to take charge of your kids and what they learn before you turn them loose as adults.

Available from:

Amazon- print or Kindle versions

Fiverr- PDF format with BONUS add-ons

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How to Launch your Digital Course (or Product or Membership)

This might be the most valuable free training opportunity you’ve ever seen…

But first a warning… there’s a great big catch. It’s something you have to watch out for.

So it’s a live “Launch Masterclass” with 10+ hours of training – for free.

It’s all about launching your course or product or service (or even your full business if you’re just getting started), and it’s by Jeff Walker (the guy who invented online product launches). It’s the course I use for all my launches and those I do for my clients.

There are three different sessions, each building on the prior lesson. 

The three sessions (or lessons) will make up a complete course (that’s why it’s a masterclass). There’s going to be a bunch of other cool content available too.

And it’s all completely free.

You can get registered for the masterclass at this link:

Product Launch Formula Masterclass

Here’s the catch: the entire training is going to be delivered LIVE… so this is a time limited offer. There will be recordings available, but only for a limited time. So you need to go sign up and get registered now:

Product Launch Formula Masterclass

Dr. Redbeard

P.S. The “Launch Masterclass” is only going to be available for a few days. Get it here:

Product Launch Formula Masterclass

**The links above are affiliate links. It means if you click on them and buy, I make a few pennies off each sale without you spending more. It’s a neat way I help supplement my income and help out people I know with their launches.

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Gregory Citro Hydration Backpack Review

I love packs and bags. I’ve been known to buy one, use it, wear it out, and then just discard it for a younger model.

Every so often though, I’ll find one that I buy and…

It gets used, worn out, repaired and kept.

My wife steals it.

I use it for awhile and pass it down to my kids.


I’m not sure where this pack fits in yet, but I’m definitely using it.


My most common pack activities are:

Biking or rucking to the store and filling it with groceries

Rucking with heavy weights in the pack for fun

Day hiking

Assembling prepper go bags


This pack is amazing and so far works perfect for all those activities. I’ve tried it for them all.

The suspension is also magical. I can work up a lather when I’m in the outdoors, but the suspension mesh kept the pack off my back and left plenty of space for air flow.

I love the color, but don’t leave it in the grass or you may not find it. Check out the pic. All the little added items like the magnetic closures, the zipper pulls, and all the various strapping abilities are perfect. They really add to it.


There are also an amazing number of nooks and crannies with all the pockets that you can separate everything to your heart’s content. And the added pockets and dividers don’t add much to the weight like some packs I’ve used.


I’ll be holding on to this one for awhile.


I really haven’t found anything wrong with it yet. Most packs fail at the bottom because I add a lot of weight to them for rucking. This one has a 30# weight capacity, and I’m really pushing it. It’s still holding up great so far. If my kettlebell ever falls through onto my foot, I’ll let you know.

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Are you an author or always wanted to write a book?

Just about everyone I know wants to be an author and write a book? But the vast majority of them never get that book out of them.

Like the old OWH quote…

Most people have an idea, and even make notes, but it never turns into an actual thing to hold in your hand or pull up on a device. But, wow, the joy when a new author holds their book in their hands for the first time!

I’ve been publishing my own books, books by family, and books by clients for years. I was blessed to be able to publish my mom’s books. She did all the writing and everything, but needed help on the publishing side of things. Now ten years later, she has a series of redneck fairy tale series, a horror novel, and a grief counseling book on the market.

But here’s the thing about books. They won’t make you rich. They make some people rich, but those folks are outliers or already have a huge following, and a book just makes them more rich.

Let me tell you about my book numbers, as I just did the analytics for this month. After I tell you the numbers, I’ll give you a few reasons why you should still write your book and get it out there.

  • Books sold overall: 14,115
  • My biggest seller: An Informal and Unofficial Preppers Guide to James Wesley, Rawles’ Patriots at just over 3,000 copies. It’s a resource guide about another book, meaning I didn’t even come up with the original creation it’s based on. But I’m an expert in that field. Keep this in mind for you too. What fields are you an expert in?
  • Total books in my publishing catalog: 105
  • Books I wrote: 33
  • Books by others: 72
  • Foreign sales are about a tenth of the US sales overall, although some individual books sell way better in the foreign markets.
  • Digital sales are at least quadruple the print sales.
  • The books I write for income sell way better than the books I WANT to write.

Don’t let those numbers make you sad. There’s some even better reasons why you should still write your book.

  1. You won’t be happy until you do.
  2. There’s a story inside that needs telling.
  3. It will serve as a business card for you.
  4. It will establish you as an expert in your field.
  5. There is a slim chance it might make you rich, become a movie, and you’ll be famous.
  6. It’s for historical purposes, to preserve a story for family, a museum, or others.
  7. You need a resource for your main occupation, like a workbook or something.

There are other reasons, but those are some of the best I encounter.

So…quit reading right now! Open up a document, organize your notes, and start writing. Let me know how you do. If you write something because I encouraged you, and get way more famous than me, I’ll still count that as a win.

Dr. Redbeard, just a guy who absolutely loves writing and reading books

P.S. Mike- I’m thinking about you as I write this post!

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Will hearing about you make me bored and sleepy?

Do people fall asleep or drift away to other places when you start talking about yourself or your business?

The way you do your marketing is important, and it doesn’t matter if the thing your selling is your business or just you as a cool person to hang around with.

Here’s an example from a company called Cairn. They sell a monthly subscription box full of hiking and outdoor goodies. Some of my most used pieces of outdoor gear came from them as complete surprises.

Not only do I look forward to their boxes each month, but I love their e-mails. Here’s one I just received recently-

When your Cairn Collection shipped this month, Cairn Crew Dog, Tubs, wagged his tail so hard out of excitement that he managed to knock over a life-sized cardboard cutout of our Co-CEO, Rob, which knocked over a shelf full of Cairn Collections, which set off a chain reaction of things falling over throughout Cairn HQ, including a giant bin of trail snacks that Tubs gobbled up in seconds. Now, you might think that Tubs purposely knocked over the cardboard cutout of Rob with the intention of getting those trail snacks but, I’ll be honest…he’s a lover, not a thinker. 

Go back to the drawing board and see if you can make your marketing something that people look forward to receiving like these e-mails.

Dr. Dave, just a guy who’d rather be on a trail than in the office

P.S. We shoot cool videos each month when we unbox our Cairn. HERE is one of my favorites. I wish my wee girl was still this small.

P.S.S. If you do happen to subscribe to Cairn, use my referral code. I get massive brownie points from them when I send in new customers. It’s 48dzg4.

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