Insulting people is a common sales tactic, but you have to be careful how you use it.
You can go easy on them and say, “You know, you might not be the right fit for ______.”
Or you can get mean and be like, “You’re not good enough for _________.”
The idea is that you want the other person to basically convince you to sell them your thing, whether it’s a workout plan or a life insurance policy.
A bad idea, though, is to pile on the insults.
Check out this recent cold call email I received from a yahoo wanting me to pay her for help with my website. Even if all of her insinuations are correct, the way she tossed them out uninvited made me want to challenge her to a cage match.
Here’s her email:
Sophia Johnson (email@example.com)
Dear Business Owner of Drdavidpowers.Com,
You can’t expect your website to increase your revenue with so many errors. Many business owners get puzzled as their website isn’t performing well, while others’ are flourishing. That’s unfortunate, but not your fortune!
Now, I will show you the number of broken links, pages that returned 4XX status code upon request, images with no ALT text, pages with no meta description tag, not having a unique meta description, having a too long title, etc., found in your Drdavidpowers.Com.
Too many issues to worry about!
If this is something you are interested in, then allow me to send you a No Obligation Audit Report.
What about you?
How would this make you feel?
Would you buy from Sophia?
Have you used the Not Good Enough Close before?
How did it work?