Do people fall asleep or drift away to other places when you start talking about yourself or your business?
The way you do your marketing is important, and it doesn’t matter if the thing your selling is your business or just you as a cool person to hang around with.
Here’s an example from a company called Cairn. They sell a monthly subscription box full of hiking and outdoor goodies. Some of my most used pieces of outdoor gear came from them as complete surprises.
Not only do I look forward to their boxes each month, but I love their e-mails. Here’s one I just received recently-
When your Cairn Collection shipped this month, Cairn Crew Dog, Tubs, wagged his tail so hard out of excitement that he managed to knock over a life-sized cardboard cutout of our Co-CEO, Rob, which knocked over a shelf full of Cairn Collections, which set off a chain reaction of things falling over throughout Cairn HQ, including a giant bin of trail snacks that Tubs gobbled up in seconds. Now, you might think that Tubs purposely knocked over the cardboard cutout of Rob with the intention of getting those trail snacks but, I’ll be honest…he’s a lover, not a thinker.
Go back to the drawing board and see if you can make your marketing something that people look forward to receiving like these e-mails.
Dr. Dave, just a guy who’d rather be on a trail than in the office
P.S. We shoot cool videos each month when we unbox our Cairn. HERE is one of my favorites. I wish my wee girl was still this small.
P.S.S. If you do happen to subscribe to Cairn, use my referral code. I get massive brownie points from them when I send in new customers. It’s 48dzg4.