Monthly Archives: July 2019

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Who wants to be on The Profit television show?

Some really great things are in play around here lately that I wanted to let you know about in case you wanted to capitalize on it as well.

Anyone here ever watch The Profit on CNBC? Me and my wife love it. We don’t have cable, so we usually just buy a new season on Amazon or we’ll binge on the marathons when we’re in a hotel.

I just helped one of my small business clients apply for the show. There’s not much to the application, but getting on a show like this is usually all in how you word it.

I can help you out or you can click HERE to do it yourself.

How about Fiverr? I’ve mentioned them before, because I use folks from Fiverr to design graphics, t-shirts, book covers, and more. I get good work out of them for really affordable rates, i.e. $5.

Here’s some examples-

Fiverr has been expanding into some new areas recently that I wanted to tell you about. They’re going way beyond just graphics and videos.

Here’s some new stuff from Fiverr-

  1. The one I’m most excited about is a new category offering services to gamers to build and modify games. I’m not a big electronic gamer, but I’m really psyched about using some of these services to enhance my videos and animations for lectures.
  2. They launched a new service called And.co, which combines a lot of the admin stuff that small businesses need into one platform. I’m talking everything from invoicing to time tracking.
  3. They’re moving beyond only offering services to offering on demand classes as well. Classes like these are invaluable to me when I need to learn something new. I’m also using them for homeschool. My 15yo is currently learning Photoshop.

I hope some of these services help you out and move your business to the next level. If I can help in any way, just let me know.

Dr. Redbeard

P.S. To check out stuff I offer on Fiverr, click HERE.

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This message was written by a team of geeks, nerds, gamers, and Dr. David Powers. You can always find us at www.callsignredbeard.com. Thanks for reading!

In the words of Starship Troopers, “Would you like to know more?”

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Be the Easiest _________ to Work With

Here’s a short tip I learned from my friend Kent Julian over at Live It Forward. He said-

Be the easiest speaker around to work with.

It makes sense as a speaker. If I’m the easiest speaker in the world to work with, conferences are more likely to bring me back, have me do more, and tell others about me.

It makes sense for conference planners and vendors as well. If you’re the easiest person in your field to work with, it will repay you. Word will get around.

We’ve all encountered the dark side of this industry:

  • Speakers that are nothing more than overpaid divas
  • Vendors that don’t show up
  • Conferences that don’t pay invoices

I don’t want to be that person, and I’m sure you don’t either. No matter which side of the fence you’re on- vendor, planner, or speaker- make sure you’re easy to work with, forgiving of trivial issues, and gracious in everything you do.

Thanks,
Dr. Redbeard, one of the easiest speakers in the world to work with

PS- My buddy Kent Julian is not just a friend. He’s an accomplished speaker who has done more to push my business along than anyone else. He teaches speakers how to be better. You can find him at Live It Forward.

Here’s me and Kent together. As you can see, we have the same hairstylist.


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Conference Best Practices- Possibly the Best Vendor You’ll Ever Meet

The most recent best practices newsletter covered the point-of-view of a conference organizer. This time I’d like to give you the POV of a vendor. This interview will cover all bases from best practices as a vendor to how conference organizers can create an all star experience for their vendors.

Hector Miray is the founder of Faith & Fandom, and he normally presents at pop culture conventions. I’ve known him for years as a friend, through his books, and as a fellow vendor. He’s one of the best vendors I know, because he’s not in it only to sell things. His goal is always to enjoy and experience at the conventions and get to know people. Succinctly put, he shows up to a convention to serve the attendees.

Imagine the experience for everyone if more vendors did this!

Hector leading a church service at a comic book convention.

For now, here’s Hector, in his words.

Best Experiences-

“The best experiences I’ve had as a vendor are the ones where the conference makes me feel like I’m valued. Whether it’s promoting me and my material on their website and Facebook in advance, things like nice table markers or banners with my business name on it, or providing food and drinks. A break area has always been nice as well. Ones that take the time to make sure that’s my panels are at decent time slots and that my booth isn’t in like a dust closet somewhere.”

Worst Experiences-

“The worst experiences I’ve had as a vendor usually come when I put my time and money and promotion into a show, and it seems I put more work into building the show than the person who actually runs it. I’ve been in shows where there are more vendors than attendees. I’ve been in shows that I’ve attended for three or four years and never met the person running the show, and that when I try to establish communication I am abandoned.

Beyond running a show poorly, the worst show experience I’ve had as a vender was paying $80 for a table for a show that was cancelled and then the conference organizers disappeared with everyone’s money and have since vanished from the face of the Earth.”

Advice-

  • Don’t be angry when someone else is doing the same thing you’re doing. You having the idea doesn’t mean you’re the only one that had it.
  • Being a unique voice, material, and product definitely helps you stand out, but your personality and the way you treat the people that come by your booth also makes a huge difference.
  • Consistency is also a big deal. When someone sees you one time at a show they may not speak or stop in, but they might remember you the next time they come through.
  • Showing up repeatedly makes a big difference.
  • Never treat a small crowd like they’re less value than a big crowd.
  • If you have a speaking engagement at a show it helps when the showrunner promotes it, but you need to expect that you should be responsible for your own promotion for your speaking time. If that means adding additional flyers, banners or signage to draw people’s attention to your event, take that responsibility.
  • Give people something they can leave with to remind them of what you spoke on and encourage them to tell the convention how much they appreciated you.
  • If you are planning a conference do it at least a year in advance, with intermediate goals and checkpoints of promotion and contact you need to take place ramping up momentum to your conference.

Final Words-

“If I was starting over from scratch I would have tried to develop a bigger team for what I do. I also would have started out bigger and faster. My first year I did maybe three or four events. The last couple of years I’ve been doing 28 a year.  I can’t gauge events based on monetary or merchandise. I gauge them based on exposure and responses.”

All excellent advice from Hector.

One thing I’ve really noticed that sets him apart from a lot of vendors are frequent posts on social media during a conference that promote the con as much as his booth. Because he shows up to serve, he also gets a lot of people posting on their own feeds about him and his books and panels.

I hope you enjoyed this short interview. For more of Hector, you can find him on Instagram and Facebook. His books are all available on Amazon.

Thanks,
Dr. Redbeard

Here’s Hector and I after recording a podcast on a crowded playground.


This message was written by a team of geeks, nerds, gamers, and Dr. David Powers. You can always find us at www.callsignredbeard.com. Thanks for reading!

In the words of Starship Troopers, “Would you like to know more?”

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