Monthly Archives: June 2019

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How to Convince Employers to Send People to Your Conferences

I wish I had come up with this myself, but I cannot claim credit for it.

The team over at the Social Media Marketing World came up with a great resource to send to potential attendees. It is just a sample letter and instructions that folks can pass on to their employers asking permission to attend the conference and possibly get it paid for by the company.

And it is incredibly effective!

I would highly recommend you take advantage of this. Craft a version of the letter and use it for your own conferences. I already do this to grab a few more attendees at my own keynote and training events.

You can find the letter by clicking HERE or on the screenshot above.

If for some reason the link is no longer active, e-mail me and I will send you a copy of the letter I use.

The goal here is to be the one conference or event that makes employers say, “If our people only attend one event, it has to be that one.”

Thanks!

Dr. Redbeard


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Welcome to Best Practices for Conferences and Vendors

Welcome to a new series for conference planning, conference vendors, and all things related!

I bet some of you get all weird with conferences, with post it notes and mindmaps all over your living room wall. That’s okay, though, because I do that working on my keynotes. In the biz we just call it storyboarding and planning.

Before we go any further, I’d like to tell you what this series is all about and introduce myself better.

#1- This series is all about helping you create and manage rock star level conferences. I promise to do that by sharing my own lessons and experiences as I attend and speak at conferences, including excellent, bad, and even horrible ones.

#2- I do not run conferences and am not a meeting planner. What you’ll be getting from me is unfiltered information from an outside point-of-view. In other words, the stuff you may not hear otherwise.

#3- I am a keynote speaker and trainer. I attend conferences and events all over the world in various industries. Not only that, when organizers bring me in, I enjoy serving at the conferences and attending them as well. You might hear me do a keynote one hour and find me attending a breakout session as a student the next.

#4- Other attendees open up to me and tell me a lot that they do not say on evaluation cards. Maybe it is my Santa Claus-like appearance or my counseling credentials that does it, but people hunt me down between sessions to hang out. Every now and then I even talk one into going mountain climbing nearby.

#5- I’m known for offering added sessions during conferences that I don’t charge for. I love hosting meet-ups in the lobby or a nearby eatery. I have even been known to lead Sunday church services or dinner party tattoo contests.

I hope you enjoy the series, but more than that, I hope your conferences and booths become legendary in your industry.

If you came across this post and want the series delivered to your inbox each time a new one comes out, click HERE.

Dr.David Powers, who is sometimes known as Dr. Redbeard by attendees

PS- If you do get crazy with the post it notes and planning, here’s some inexpensive ones I found on Amazon. Not that I bought them at all. Well, maybe I did (a couple of times).

Post-It Notes (off brand)


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