Here’s an idea I wanted to pass along to all of you, my friends, that should help with getting more leads, business, and website views. It’s a low cost (meaning pretty much FREE) thing you can do.
I’m not sure what type of work all of you are in, although I know many of you are in similar fields as me. Whatever you do, I’m sure you can adapt this somehow to your field.
Although my business cards and bio often list me as an adventurer, pioneer, or beard expert, the core of my income comes from three sources- speaking (keynote and training), coaching/consulting, and books I’ve written.
*If you’re curious about this, feel free to check me out on my website to see more about how I do this.
I’ll reveal more business tips later, but the one I want to focus on today I call The Resources Page.
In my speaking I always mention a resource page near the end. It’s usually a blog post, and I forward an easy-to-remember custom domain name to it. One of mine is ConferenceSpecials.com. During the lecture I mention the attendees can go there to deep dive for more information, read up more on my sources, buy my books, and get in touch with me. I almost always offer a free gift as well. It’s usually one of my books or a resource that applies to what I’ve talked about.
I usually just do these as blog posts and leave them up there indefinitely. That way, people can always come back to it, pass it on, or folks who never saw the lecture might find it on a search for the topic.
By following this simple tactic, I’ve used this activity to accomplish several key things…
- I provide more value.
- I give them a reason to check out my website.
- I’m offering them a bonus free gift.
- I up my chances of getting more clients or selling more books after the presentation (and sometimes during!).
Check out one of my pages that I created for an emergency medicine conference HERE.
I know there’s a million ways this could be done by using paid services, easier clicks, or other apps, but I’ve found this to be an easy simple way to do it. If you want to throw in some of the more complicated ways that’ll cost you more later, go ahead and do that. I always recommend starting easy first.
I hope this helps you in your business. If you want to get in touch and brainstorm how to make this work for your particular industry, drop me a line. I’d love to talk.
Adventurer, Pioneer, Father of Five (Also Speaker, Author, and Coach)
PS…I always love taking a selfie before the room I’m speaking in fills up.
This message was written by a team of geeks, nerds, gamers, and Dr. David Powers. You can always find us at www.callsignredbeard.com. Thanks for reading!
In the words of Starship Troopers, “Would you like to know more?”